This Is the Most Unpopular Hotel Chain in America, According to Data

For most of us, it’s been quite a while since we left our homes for any extended period of time, let alone even thought about booking a hotel room. And while we don’t recommend putting yourself or others at risk by rushing to book your next trip, the reality is that the country is opening up more and more each day. With more people getting vaccinated and feeling increasingly comfortable with the idea of venturing out into the world again, we decided to find out where people like to stay when they travel and, on the other end of the spectrum, where they don’t. So, at Best Life, we crunched the numbers to determine the most unpopular hotel chain in America.

In order to narrow down a list of countless hotels that operate in the U.S., we choose the three largest brands from each of the five biggest hotel operators: Wyndham, Marriott, Hilton, IHG, and Hyatt. From there, we consulted the American Customer Satisfaction Index (ACSI), an independent agency that scores hotel chains based on interviews with recent guests and other industry data, with a score of 100 representing the peak of customer satisfaction.

Next, to factor in insights from hotel guests directly, we looked at where each brand ranked in popularity on a consumer poll of 61 hotels conducted by YouGov, as well as how many stars each chain received based on consumer reviews published on business ranking site Best Company.

Finally, we gave each metric a weighted value before plugging them into our exclusive algorithm to see how each hotel chain scored on our 100-point scale Bad Stay Index, where 100 is the worst score possible. Read on to discover the most unpopular hotel chain in the country, and for another ranking essential to travelers, This Is the Most Unpopular Airline in America, According to Data.

Editor’s note: “N/A” indicates that data was not available for that particular metric. We adjusted the algorithm to ensure that each hotel was scored fairly and accurately.

15

Hampton Inn

A Hampton Inn and Suites sign in Bloomington, MinnesotaA Hampton Inn and Suites sign in Bloomington, Minnesota
Ken Wolter/Shutterstock

ACSI score: 81 out of 100

YouGov consumer poll ranking: 4 out of 61

Best Company consumer rating: 4.4 out of 5

Bad Stay Index Score: 0.00

14

Courtyard by Marriott

A sign for the Courtyard Marriott hotel in Dusseldorf, GermanyA sign for the Courtyard Marriott hotel in Dusseldorf, Germany
Mizantroop/Shutterstock

ACSI score: 80 out of 100

YouGov consumer poll ranking: 6 out of 61

Best Company consumer rating: 4.5 out of 5

Bad Stay Index Score: 3.94

And before you reach for a cold beverage in your hotel room’s minibar, find out what is The Most Unpopular Soda in America, According to Data.

13

Hilton Garden Inn

Hilton Garden Inn in New York CityHilton Garden Inn in New York City
Helen89/Shutterstock

ACSI score: 82 out of 100

YouGov consumer poll ranking: 16 out of 61

Best Company consumer rating: 4.5 out of 5

Bad Stay Index Score: 6.90

12

Holiday Inn Express

Holiday Inn Express & Suites Sign in Houston, TexasHoliday Inn Express & Suites Sign in Houston, Texas
Brett Hondow/Shutterstock

ACSI score: 79 out of 100

YouGov consumer poll ranking: 7 out of 61

Best Company consumer rating: 4.5 out of 5

Bad Stay Index Score: 8.77

11

Holiday Inn

A Holiday Inn and Suites sign in Ontario, CanadaA Holiday Inn and Suites sign in Ontario, Canada
JHVEPhoto/Shutterstock

ACSI score: 76 out of 100

YouGov consumer poll ranking: 2 out of 61

Best Company consumer rating: 4.4 out of 5

Bad Stay Index Score: 16.80

10

Candlewood Suites

Candlewood Suites hotel sign and logo in Richfield, MinnesotaCandlewood Suites hotel sign and logo in Richfield, Minnesota
Jonathan Weiss/Shutterstock

ACSI score: 76 out of 100

YouGov consumer poll ranking: N/A

Best Company consumer rating: 4.8 out of 5

Bad Stay Index Score: 18.25

9

Hyatt Regency

Hyatt Regency Hotel in Long Beach, CaliforniaHyatt Regency Hotel in Long Beach, California
Ken Wolter/Shutterstock

ACSI score: 78 out of 100

YouGov consumer poll ranking: 14 out of 61

Best Company consumer rating: 4.5 out of 5

Bad Stay Index Score: 19.22

8

Residence Inn

Marriott Residence Inn in Ontario, CanadaMarriott Residence Inn in Ontario, Canada
JHVEPhoto/Shutterstock

ACSI score: 78 out of 100

YouGov consumer poll ranking: 26 out of 61

Best Company consumer rating: 4.4 out of 5

Bad Stay Index Score: 34.49

7

Fairfield Inn

Fairfield Inn and Suites Marriott in Herndon, VirginiaFairfield Inn and Suites Marriott in Herndon, Virginia
Jay Yuan/Shutterstock

ACSI score: 79 out of 100

YouGov consumer poll ranking: 36 out of 61

Best Company consumer rating: 4.5 out of 5

Bad Stay Index Score: 39.29

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6

Hyatt Place

The Hyatt Place hotel in Pittsburg, PennsylvaniaThe Hyatt Place hotel in Pittsburg, Pennsylvania
JHVEPhoto/Shutterstock

ACSI score: 76 out of 100

YouGov consumer poll ranking: 28 out of 61

Best Company consumer rating: 4.5 out of 5

Bad Stay Index Score: 42.21

5

Hyatt House

A sign for Hyatt House hotel in Manhattan Beach, CaliforniaA sign for Hyatt House hotel in Manhattan Beach, California
David Tonelson/Shutterstock

ACSI score: N/A

YouGov consumer poll ranking: 35 out of 61

Best Company consumer rating: 4.5 out of 5

Bad Stay Index Score: 48.52

4

Homewood Suites

A Homewood Suites hotel building in Washington D.C.A Homewood Suites hotel building in Washington D.C.
JHVEPhoto/Shutterstock

ACSI score: 78 out of 100

YouGov consumer poll ranking: 44 out of 61

Best Company consumer rating: 4.6 out of 5

Bad Stay Index Score: 49.54

3

La Quinta

La Quinta Inn and Suites in Valencia, CaliforniaLa Quinta Inn and Suites in Valencia, California
Ken Wolter/Shutterstock

ACSI score: 75 out of 100

YouGov consumer poll ranking: 21 out of 61

Best Company consumer rating: 3.6 out of 5

Bad Stay Index Score: 56.13

2

Days Inn

Days Inn and Suites in Mackinaw City, MichiganDays Inn and Suites in Mackinaw City, Michigan
ehrlif/Shutterstock

ACSI score: 66 out of 100

YouGov consumer poll ranking: 15 out of 61

Best Company consumer rating: 3.1 out of 5

Bad Stay Index Score: 93.57

1

Super 8

Super 8 hotel sign in Indianapolis, IndianaSuper 8 hotel sign in Indianapolis, Indiana
Jonathan Weiss/Shutterstock

ACSI score: 68 out of 100

YouGov consumer poll ranking: 32 out of 61

Best Company consumer rating: 3.3 out of 5

Bad Stay Index Score: 100.00

And for consumers’ least favorite place to get their daily caffeine fix, This Is the Most Unpopular Coffee Chain in America.

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